S IMPT Swarm

Press kit

IMPT AI Swarm — Hotel & Travel AI

Everything a journalist needs in one page: the fact sheet, screenshots, brand assets, quotable lines and a contact.

Live URL

https://swarm.impt.io

Press contact

[email protected] · The Old Museum, Parnell Street, Clonmel, Co. Tipperary, E91 K227, Ireland

Fact sheet

Product: IMPT AI Swarm — Hotel & Travel AI
Live since: 2 May 2026
Inventory: 1.7M hotels across 195 countries
Architecture: 8 specialist AI agents (hotel, flight, gift, franchise, country, B2B, dashboard, portal)
Carbon mechanic: 1 tonne of CO₂ retired on-chain per booking — about 28× a typical night's footprint
Who pays the offset: IMPT, from commission. The traveller pays the standard hotel rate.
Booking happens at: app.impt.io (existing IMPT booking platform)
Built in: Clonmel, Co. Tipperary, Ireland

Quotes (drafts — confirm with IMPT before publishing)

"Hotel booking has had no good ideas in twenty years. We've taught a swarm of specialist AI agents to do the boring work — and to retire one tonne of CO₂ for every booking, paid by us, not by you."
— Mike English, Creator & CTO, IMPT
"The Swarm makes the right hotel choice the easier choice. Same price as the big sites; the offset is automatic."
— Denis Creighton, CEO, IMPT

Screenshots

Click any image to download. PNG, web-optimised.

Brand assets

Background

IMPT (impt.io) is a hotel-booking and carbon-offset e-commerce platform headquartered in Clonmel, Co. Tipperary, Ireland. Its mobile app, Mastercard / Visa debit card and 1.7M-hotel inventory have been live for several years on app.impt.io. The IMPT AI Swarm — launched 2 May 2026 — wraps that platform in a conversational AI front-end built as eight specialist agents (hotel search, flight advisor, gift concierge, franchise, country owner, B2B marketing, dashboard, portal router). The carbon mechanic is unchanged from IMPT's existing offset programme: one tonne of verified CO₂ retired on-chain per booking, paid for by IMPT from booking commission.

For interviews: [email protected].