The conversation you see
You open the chat and say something like "Lisbon, next weekend, two adults, 4-star, walking distance from the river." That's it. No forms, no calendars, no filter dropdowns. The swarm interprets the intent and gets to work.
The first reply asks only for what's missing. If you forgot dates, it'll ask for dates. If you mentioned children, it'll ask for ages — pricing depends on it. If you gave a single budget, the swarm auto-creates a sensible ±10% range so you actually see options.
What's happening behind the scenes
Eight specialists are coordinating in real time. Each is sharper on its own task than a single generalist would be:
- Hotel Search — knows the IMPT inventory of 1.7M properties and how to query it.
- Flight Advisor — sanity-checks dates against airline timing and feasibility.
- Gift Concierge — handles "book this stay as a gift" without polluting your own profile.
- Country Owner — local-market expertise: price norms, season, neighbourhoods, holidays.
- Franchise — picks up enquiries from IMPT franchise partners and routes them.
- B2B Marketing — drafts proposals for hotel groups, DMOs, corporate accounts.
- Dashboard — surfaces ops + offset metrics for partners and travel managers.
- Portal Router — sends the user to the correct portal: traveller, partner, corporate, franchise.
Behind those agents are the boring-but-essential plumbing: an info-extraction step that pulls structured data out of your sentence, a Google Maps lookup to geocode the location, a hotel-search call against IMPT's inventory, and a ranker that prefers properties with the right star rating, review density and proximity.
How the booking happens
Once you tap a hotel card, you're handed off to app.impt.io with the dates, guests, rooms and location pre-filled in the URL. You complete the booking on IMPT directly — there's no third-party reseller, no markup. The swarm is the front door; app.impt.io is the booking engine.
How the carbon offset works
This is the bit nobody else does. For every booking, IMPT retires 1 tonne of CO₂ on-chain. A typical hotel night is roughly 35 kg of CO₂, so 1,000 kg is about 28× your night's footprint. The receipt is verifiable on-chain — no double-counting, no offsetting the same tonne to two different brands.
The cost is paid by IMPT out of the commission we already earn from the hotel. Nothing is added to your invoice. You pay the standard hotel rate. Read the full carbon mechanic →
What it isn't
It's not a meta-search. It's not an OTA. It's not a "we'll add €5 carbon to your basket" upsell. It's a swarm of AI specialists that books any hotel, anywhere, while IMPT silently retires far more carbon than your stay actually emits. The travel-and-shop-with-a-conscience product, with the corporate-greenwashing line removed.
Why a swarm beats a single model
Travel is a multi-step problem with a long tail of edge cases — currency mismatches, child ages, peak-season pricing, landmarks vs. neighbourhoods, "I want to walk to the beach" vs. "I need the airport shuttle". Single chat models try to hold all of this in one prompt and quietly fall over on the long tail. A swarm with one specialist per concern stays sharp, recovers cleanly, and ships an answer faster.