For hotel owners — join the IMPT AI swarm
Apply via partners.impt.io. How the swarm picks hotels, what data we ingest, why ESG-ready properties get top placement.
If you own or operate a hotel and want to be distributed by an AI search engine that actually picks the best matches — not just whoever paid for the listing slot — apply to the IMPT partner network.
How to apply
Apply via partners.impt.io. The franchise agent handles onboarding, ingestion of your inventory feed, rate parity checks, and the initial QA pass. Approved hotels are typically live in the swarm within 7-14 days.
How the swarm picks hotels
The hotel-search agent ranks against the full traveller prompt — geography, amenities, star rating, price, ESG tags, recent guest reviews. There is no "paid placement" or sponsored top slot. Hotels rank because they match. This is the model: ad-free results, commission on the booking, every booking offsets carbon.
What we ingest
Live rate and availability feed (typically via your existing channel manager — SiteMinder, Cloudbeds, RateGain), high-resolution photos, full amenity set including ESG markers (energy source, water reuse, B-Corp / Green Key / EarthCheck certification), and your cancellation policy. The richer the data, the better the swarm matches.
Why ESG-ready hotels rank higher
A growing share of swarm queries — particularly from corporate travel managers and Gen Z leisure travellers — explicitly filter for ESG markers. Hotels with verifiable certifications, energy efficiency data, or local-supply commitments rank higher on those queries. We never penalise a non-certified hotel; we elevate certified ones when the prompt asks for them.
Commission structure
Standard OTA-equivalent commission, billed monthly, with a portion of every booking funding the on-chain carbon retirement. Net commission to the hotel reflects this clearly — there are no hidden fees. The hotel-side dashboard shows bookings, cancellations, retirement count and net payable in one view.
Read next
- The 8 swarm agents
- How the carbon offset works
- For corporate travel managers
- AI hotel search in Barcelona
- AI hotel search in Cape Town
Try the swarm
Two ways in. Ask the AI in plain English, or jump straight into the booking flow with your dates already set.
Frequently asked
Do I need a channel manager?
Strongly preferred. We integrate directly with most majors. Hotels without a channel manager can submit a CSV feed during pilot but it limits availability accuracy.
Can I keep direct rate parity?
Yes. The franchise agent monitors parity nightly. The swarm respects your direct-channel pricing and the rate parity rules of your country.
How long until I see bookings?
Typical onboardings see first bookings inside 3 weeks. The pace depends on how many traveller queries the swarm gets in your city — high-volume cities clear faster.
Is the carbon retirement at my expense?
No. IMPT pays the retirement from our commission. The hotel pays the standard OTA-equivalent commission, nothing extra.